EP 039 The Shadow Sabotaging Your Success Mindset (And It's Not What You Think)
Why smart people stay stuck and how to break the unconscious patterns keeping you small
Episode Summary
Discover why traditional shadow work misses the mark for aspiring entrepreneurs and learn about the unconscious mindset habits that sabotage business success. In this episode, we reveal the three shadows keeping smart people trapped in an employee mindset and provide practical, actionable productivity habits for entrepreneurial identity transformation. Tune in to unlock your success mindset by understanding these hidden barriers and adopting new habits for success that propel your business and personal growth forward.
Key Timestamps & Insights
00:00 - The Real Enemy
00:35 - Episode Overview
01:15 - The Truth Bomb
02:30 - The Immersive Story: Tuesday at 2:47 PM
08:50 - Defining Entrepreneurial Shadow Work
09:20 - The Three-Step Process
15:55 - The Bigger Paradigm
18:05 - Whiskered Wisdom: Unconscious Mind as Employee
Strategies Shared
- The Success Shadow Identification Process
- The Identity Death Letter Technique
- The 30-Day Success Rehearsal
- The Unconscious Mind Conversation
Resources Mentioned
- Unleash Your Success DNA Newsletter - YourSuccessDNA.com
- Bruce Lee's Letter Writing Technique - For emotional release and letting go
- The concept of "Success DNA" - Your inner code waiting to be activated
Action Steps to Take
Immediate Action (Tonight):
Have a conversation with your unconscious mind out loud. Tell it you're promoting it from Safety Manager to Success Partner.
This Week:
Complete the three success shadow identification questions in your journal with brutal honesty.
Next 30 Days:
Practice the 5-minute daily success rehearsal, focusing on identity transformation rather than just outcomes.
Ongoing:
Write and potentially burn the letter to your current identity as a conscious graduation ceremony.
Key Quotes
- "You are not stuck because of lack of opportunity. You are stuck because part of you is unconsciously committed to staying exactly where you are."
- "Your unconscious mind isn't afraid of failure—it's absolutely terrified of success."
- "Your biggest competitor is not the marketplace. It's the part of you that's terrified to outgrow your current identity."
- "Your unconscious mind is not your enemy—it's your employee. And like any employee, it needs clear direction and new job training."
- "The world doesn't need another healed person who's still playing small. It needs you—unedited, unleashed, and unafraid of your own success."
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What if I told you that the biggest
reason that you are still stuck in your
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nine to five is not your lack of stills?
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It's not your connections.
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It's not even your courage
or your lack of courage.
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What if the real enemy is the part
of your unconscious mind that's
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literally been programmed to keep
you safe, keep you small, which
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means it's keeping you struggling?
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And what if everyone doing shadow
work right now is missing the
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most important shadow of all?
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The one that's actually sabotaging
your success before you're even
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able to start your success.
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DNA podcast, your success.
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Is in your DNA.
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What is up?
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What is up?
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What the hell is up?
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My fellow success seekers, welcome back
to another episode of Your success DNA.
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It's that podcast for my aspiring
entrepreneurs and nine to five escapees.
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It's actually for anyone who's into
personal development, but I do,
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as you tell by the examples we put
in here, I do tend to focus on my
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aspiring entrepreneurs because I
think entrepreneurship is the greatest
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personal development program out there.
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In the world, and that's why we're here
delivering these episodes that focus on
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mindset shifts and habit upgrades and
those little doses of rebellions that
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help you break free from convention so
that you can build a life and a business
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aligned with your version of success.
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And if you know someone who dreams
of ditching the grind, but still
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makes time for some personal
development, you might wanna go ahead
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and forward this episode to them.
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Alright, so let's first break down what
we're gonna be talking about today.
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First.
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We're gonna be diving into why traditional
shadow work is missing the mark for my
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aspiring entrepreneurs out there for you.
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Yeah, that's who I'm talking to right now.
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You see, while everyone is out there
journaling about their childhood
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trauma, they're completely blind to
the unconscious patterns that sabotage
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all of their dreams, their relationship
dreams, their business dreams, their
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financial dreams, their childhood dreams.
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Before they're even able to
start working on those dreams.
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And second, I'm gonna be reeling three
specific shadows that keep smart,
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capable people just like you trapped in
that employee mindset, even when they
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are desperately wanting to break free.
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These aren't shadows that therapists get
out there and talk about it on the norm.
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No, no, no.
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These are the business killing
relationship strangling beliefs.
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Hiding inside your unconscious mind.
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And third, you're gonna discover the
entrepreneurial's shadow work process
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that actually moves the needle for you.
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For all my aspiring entrepreneurs
out there, this isn't about healing
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your past, it's about confronting
a part of you that is terrified.
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Of your own success about
confronting a part of you that is
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addicted to the all too familiar
struggle of you playing it small.
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Alright, so once again, I'm gonna
hit you with the truth and I
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think this one's gonna sting like
a slap or a smack on the butt.
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You are not stuck because
of lack of opportunity.
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Mm-hmm.
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No.
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There's lots of opportunity out there.
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We see it every day.
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Some people market opportunity
to you on the daily.
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You are stuck because part of you is
unconsciously committed to staying exactly
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where you are, right This very minute.
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Right?
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Let that sink in for a minute.
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So here's what I want you to do.
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Picture this.
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You're sitting at your desk.
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It's Tuesday afternoon, maybe
it's like 2:47 PM and you can
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feel that post-lunch energy crash
hitting you like a brick wall.
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This is about the time that many of
you pick up a monster or something
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like that and gulp it down.
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Maybe you go for your fifth cup of coffee.
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Those fluorescent lights are humming
over your head and you hear your
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coworker maybe two cubicles over
having the same conversation about
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the weekend plans that they have.
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Every single week.
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Yeah.
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What do you do?
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Well, you minimize that spreadsheet that
you've been staring at for the last hour,
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and you open LinkedIn just for a minute.
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You tell yourself, I'm just gonna clear
my head, and then you see it another
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post from someone who left their
corporate job to start their own thing.
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Yeah, this time it's a photo of them.
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They're sitting in some
amazing outdoor diner.
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Maybe it's a coffee shop in
Portugal, and the caption reads,
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two years ago, I was trapped in a
job that was slowly killing my soul.
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Today I'm building something that matters.
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You feel that that pang in your
chest, that mix of inspiration.
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With a little bit of jealousy, make
your throat tighten just a little bit.
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You scroll through the comments of
this post and person after person
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is saying things like, so inspiring,
and I wish I had your courage.
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Well, you close LinkedIn and you stare
at your computer screen for a moment.
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Maybe your eyes just kind
of blink in disbelief.
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Then almost without thinking, you
open the folder that's buried deep
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within your document section, the
one that's labeled business ideas.
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You click on that document that
you have been working for, I don't
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know, what has it been, eight
months, nine months, 24 months.
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Go ahead.
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Be honest with yourself, and
you read through it once again.
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Page after page after page of research,
market analysis, financial projections.
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It's solid.
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Let's be honest.
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It's rock solid.
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You know this could work.
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You have the skills.
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Hell, you've been doing the exact
same damn work for someone else
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for years, some of you for decades.
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You have some connections.
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You even have a little
bit of money saved up.
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Probably more than enough
to get you started.
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Yeah.
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Okay.
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Some of you are nodding with me right now.
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You're like, oh my God, he's
been looking over my shoulder.
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I know.
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I know.
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But then right on cue.
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Your brain starts that familiar dance.
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Well, maybe I need to research
the market just a little bit more.
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'cause this market research
is from last year, you know?
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And what if I'm missing something obvious?
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You know, maybe I should take that
online course I saw last week first.
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You know, the one that's been sitting
on my bookmarks for three months.
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Yeah, yeah, yeah.
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Okay.
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And you know, maybe I should wait
until after the holidays or after
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this big project at work wraps up or.
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Even more so some of you're
saying I'm gonna wait till after
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I get that promotion, or after?
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After.
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After.
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Yeah.
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Now even more of, you
are nodding right now.
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I can, I can feel it.
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I can hear some of you
in my magic headphones.
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You can feel it happening.
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The familiar weight is
settling on your shoulders.
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It's that same weight that's been
there every single damn time.
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You open that very document
every time you've gotten close
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to actually pulling the trigger.
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Doing something about it.
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Now, imagine I'm sitting right there
next to you in that same office, in
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that same sterile office, and then I
lean over and I ask you one question.
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What would actually happen
if your business succeeded
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beyond your wildest dreams?
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Yeah, you feel that shift in
your stomach, that little flutter
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of panic mixed with excitement.
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Your hands.
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Maybe they're getting a little
sweaty just thinking about it.
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Yeah.
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Maybe you're just put
your finger on your neck.
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Maybe your heart race just picked
up a couple of beats per minute.
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Yeah.
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Picture yourself trying to
answer that question 100%.
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Honestly, go ahead.
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Really picture it.
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You are making more than you ever have.
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If everything came true, if the answer
to that question is what would it be?
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You are working from wherever you want.
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You are finally building something
that's yours, but then what?
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Huh?
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You'd have to become someone you do
not recognize the person who takes
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risks instead of the person that
plays safe, the person who bets on
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themselves instead of hiding behind
someone else's company or brand name.
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Yeah.
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Yeah, you will have to leave behind
everyone who knows that you are
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the reliable one, that you are the
practical one, that you are the
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one who has their head on straight.
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You know who I'm talking about.
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You can hear that name popping up
in your subconscious right now.
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Let's be honest, what
would your parents think?
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They've been so proud of you with your
stable job and your good benefits in a
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way you've been able to take care of your
wife, your spouse, and your children.
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What about your friends who are still
grinding it away in their cubicles?
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Would they still wanna go out and grab
drinks and sit down and complain about
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their bosses if you are not there with
them to, to commiserate with them anymore?
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Uh, yeah.
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Yeah.
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You wanna talk about
weeding out some friends?
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Yeah.
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And here's the scariest thought of all.
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You have to admit that you've been
playing small all the way up to that time.
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Yeah.
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Perhaps your entire life.
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That all those years of being
responsible, he says, with air quotes
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and taking the safe path, were really
just fear dressed up as wisdom.
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Yeah.
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Okay.
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One last thing I want you to
picture that moment of realization,
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just kind of washing over you.
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Your unconscious mind
isn't afraid of failure.
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It's absolutely terrified of success.
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You know why?
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Success means death.
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What?
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What the hell are you
talking about, Traci?
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It means the death of your current
identity, the death of your relationships
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with people who are making you
comfortable with being just like them.
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It means the death of that all
too familiar struggle that has
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become your strange, twisted,
but ever valued comfort zone.
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Even the stress at your job, the Sunday
morning scaries, and that the feeling
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of being trapped is all too familiar.
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It's all too twisted and
comfortable and familiar.
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Well, let's be honest, familiar
feels safe even when it's slowly
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suffocating you and your soul.
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Yeah, so this is what I call
entrepreneurial shadow work,
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and it's the missing piece that
no one wants to talk about.
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I, I have been a, a member of
some pretty high-end mindset
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shift masterminds, et cetera.
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I haven't heard him talk
about it there either.
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Okay, so here's how to do shadow work.
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That I think actually serves you
and your business giving you the
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breakthrough, and it doesn't just
serve you as a therapy session, right?
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We don't want just
another therapy session.
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We're gonna break this
down into three easy steps.
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Step number one is you wanna identify.
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Your success shadows.
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Okay, so I want you to go
ahead and get your journal.
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I've talked about this over the
course of past few episodes.
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I'm a big fan of journals and
having a place to write something
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down, even if it's a, a notes app.
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But to be honest, I, I'm a big fan
of taking the intangible thoughts out
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of your head and rolling them down
through your hand, the right hand or
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the left hand, and turning it into
something tangible on a piece of paper.
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00:09:44,345 --> 00:09:45,937
So get that journal and start writing.
226
00:09:46,389 --> 00:09:49,441
The answer to these three
questions, and I want you to be
227
00:09:49,441 --> 00:09:50,823
brutally honest with yourself.
228
00:09:51,371 --> 00:09:56,589
What would I give up if my business
succeeded beyond my current income?
229
00:09:56,954 --> 00:09:58,754
Yeah, easy question.
230
00:09:59,067 --> 00:10:01,415
Write down everything, everything
that pops into your mind.
231
00:10:01,415 --> 00:10:02,067
Don't pause.
232
00:10:02,067 --> 00:10:03,710
Don't grade yourself.
233
00:10:03,710 --> 00:10:04,650
Don't edit yourself.
234
00:10:04,884 --> 00:10:05,458
Relationships.
235
00:10:05,458 --> 00:10:06,137
Would you change any?
236
00:10:06,241 --> 00:10:07,023
How about your identity?
237
00:10:07,076 --> 00:10:10,050
You know that's gonna change
your comfort zones, certainly.
238
00:10:10,602 --> 00:10:15,637
Even the story that you would tell
yourself about why you are stuck right
239
00:10:15,637 --> 00:10:17,906
now or why you were stuck, right?
240
00:10:17,984 --> 00:10:20,202
Because if your business
succeeds, you're no longer stuck.
241
00:10:20,752 --> 00:10:21,352
Next question.
242
00:10:21,795 --> 00:10:25,030
Who in my life would be
threatened by my success?
243
00:10:25,082 --> 00:10:25,786
Woo hoo.
244
00:10:25,865 --> 00:10:28,186
This one's gonna make you think a
little bit, and let's be honest.
245
00:10:28,369 --> 00:10:29,830
This is not about judgment here.
246
00:10:29,856 --> 00:10:31,056
It's about awareness.
247
00:10:31,499 --> 00:10:35,699
Your unconscious mind protects these
relationships by keeping them small.
248
00:10:36,495 --> 00:10:40,017
So which ones are gonna be
threatened by your success?
249
00:10:40,593 --> 00:10:44,141
And what part of you, actually, let me
rephrase the question in the correct way.
250
00:10:44,141 --> 00:10:46,984
What part of me is
addicted to the struggle?
251
00:10:47,167 --> 00:10:49,567
Ah, a lot of you don't
want to deal with this.
252
00:10:49,619 --> 00:10:53,010
I was one of those, it was a time in
my life I was addicted to the struggle.
253
00:10:53,193 --> 00:10:57,210
Most people are unconsciously loyal
to their problems because as I
254
00:10:57,210 --> 00:11:00,367
mentioned earlier, their struggles
feel familiar and familiar.
255
00:11:00,680 --> 00:11:01,410
Feels safe.
256
00:11:01,854 --> 00:11:08,088
Even when that safety, that struggling
safety is slowly choking your soul.
257
00:11:08,167 --> 00:11:08,454
Okay?
258
00:11:08,662 --> 00:11:11,975
Alright, so now once you've got those,
let's go to step number two, and
259
00:11:11,975 --> 00:11:14,271
that's the identity death process.
260
00:11:14,636 --> 00:11:17,893
This is where traditional shadow
work, I think tends to get it wrong.
261
00:11:18,570 --> 00:11:20,709
They want you to integrate your shadows.
262
00:11:20,840 --> 00:11:21,179
Okay?
263
00:11:21,231 --> 00:11:24,283
Maybe there's, you know, a part of that
that needs to work into it, but I want
264
00:11:24,283 --> 00:11:30,205
you to consciously choose which parts
of your identity need to die for your
265
00:11:30,205 --> 00:11:32,605
better self to be born, right May.
266
00:11:32,840 --> 00:11:36,466
Maybe it's your relationship self for
your better relationship self, for for
267
00:11:36,466 --> 00:11:41,579
your better entrepreneurial self to be
born, because I guarantee you, there's
268
00:11:41,579 --> 00:11:43,331
some part of you that needs to die.
269
00:11:44,054 --> 00:11:48,619
In order to birth the next level
of you, I can guarantee you.
270
00:11:48,619 --> 00:11:49,219
Here's the thing.
271
00:11:49,324 --> 00:11:54,280
My corporate self could not be born
until I killed my drug addicted self
272
00:11:54,724 --> 00:11:56,419
Seems kind of, you know, simple.
273
00:11:56,446 --> 00:11:57,515
Well, duh, Tracy.
274
00:11:57,985 --> 00:12:01,402
Well, if it seems so logical in
that sense, why is it different?
275
00:12:02,146 --> 00:12:04,519
Other less extreme versions.
276
00:12:04,546 --> 00:12:04,937
Right.
277
00:12:05,119 --> 00:12:05,459
Okay.
278
00:12:05,667 --> 00:12:10,233
Now next part of part two is I want you to
write a letter to your current identity.
279
00:12:10,702 --> 00:12:11,172
Go ahead.
280
00:12:11,459 --> 00:12:12,085
Just sit.
281
00:12:12,085 --> 00:12:12,815
This is no joke.
282
00:12:12,815 --> 00:12:13,024
Right?
283
00:12:13,441 --> 00:12:16,493
I learned this a long time
ago, uh, back in the eighties
284
00:12:16,493 --> 00:12:17,433
or nineties from Bruce Lee.
285
00:12:18,502 --> 00:12:22,441
It's one of the ways he used to manage
some of his emotions was he would
286
00:12:22,441 --> 00:12:26,354
write a letter to whomever, whatever
it was he was angry at, and then
287
00:12:26,354 --> 00:12:28,233
he would crumble it up and burn it.
288
00:12:28,467 --> 00:12:30,111
And with that went his emotions.
289
00:12:30,372 --> 00:12:31,780
But we're not gonna go that extreme.
290
00:12:31,780 --> 00:12:33,893
I want you to write a letter
to your current identity.
291
00:12:34,519 --> 00:12:36,272
Go ahead and thank it
for keeping you safe.
292
00:12:36,764 --> 00:12:40,103
Go ahead and acknowledge your current
identity for what it has given you,
293
00:12:40,286 --> 00:12:43,547
because clearly it's given you something
otherwise you wouldn't keep it around
294
00:12:43,912 --> 00:12:47,199
and then consciously choose to let it go.
295
00:12:47,799 --> 00:12:50,982
Now if you want to go to the Bruce
Lee route and go ahead and tear that
296
00:12:50,982 --> 00:12:53,825
little section out of your journal,
or if you write it on a separate piece
297
00:12:53,825 --> 00:12:58,182
of paper and crumple it up and burn it
as a ritualistic way of letting it go.
298
00:12:58,743 --> 00:12:59,160
Try it.
299
00:12:59,186 --> 00:13:04,221
I, that's okay because look, this isn't
about healing your employee mindset self.
300
00:13:04,737 --> 00:13:08,128
It's about graduating from
that employee mindset.
301
00:13:08,154 --> 00:13:08,467
Okay?
302
00:13:08,624 --> 00:13:12,224
Now step number three, this is
gonna be the success rehearsal.
303
00:13:12,510 --> 00:13:17,441
Now your unconscious mind needs to
practice being successful before your
304
00:13:17,441 --> 00:13:20,363
conscious mind can create that success.
305
00:13:20,597 --> 00:13:20,910
Right?
306
00:13:21,224 --> 00:13:21,563
Now.
307
00:13:21,693 --> 00:13:24,537
Many of you do that a bit when you,
you know, you create your dream
308
00:13:24,537 --> 00:13:27,693
boards or your vision boards, and
you have sticky notes all over your
309
00:13:27,693 --> 00:13:31,345
bathroom window with visualizations
and affirmations that you're seeing,
310
00:13:31,345 --> 00:13:33,836
that's you trying to practice here.
311
00:13:33,862 --> 00:13:37,723
We're gonna do every morning for the next
30 days, I want you to spend five minutes.
312
00:13:38,273 --> 00:13:42,055
Picturing yourself as the successful
entrepreneur that you're wanting to
313
00:13:42,055 --> 00:13:44,612
become, that you're actually becoming now.
314
00:13:44,612 --> 00:13:46,986
If you're not striving to be an
entrepreneur and you're just still
315
00:13:46,986 --> 00:13:49,803
listening here to me anyway, 'cause you
think you're going to get some good value.
316
00:13:49,907 --> 00:13:52,255
Well thank you for hanging
around this long and I hope
317
00:13:52,255 --> 00:13:53,351
I can deliver some for you.
318
00:13:53,873 --> 00:13:57,551
But maybe you're visualizing yourself
as the successful spouse, as the
319
00:13:57,551 --> 00:14:01,516
productive parent, whatever it is you
want to become, whatever it is that
320
00:14:01,516 --> 00:14:05,794
you are becoming, go ahead and spend
that five minutes for the next 30 days.
321
00:14:05,925 --> 00:14:07,647
Visualizing that every day.
322
00:14:07,907 --> 00:14:09,368
Don't stop every day, okay?
323
00:14:09,681 --> 00:14:12,681
If you really want to go balls out fast
and really get things happening faster,
324
00:14:12,681 --> 00:14:13,594
do it again before you go to bed.
325
00:14:13,777 --> 00:14:14,116
No.
326
00:14:14,299 --> 00:14:15,760
Okay, but here's the key.
327
00:14:16,236 --> 00:14:19,549
Don't just visualize the money
and, and the freedom and all.
328
00:14:19,549 --> 00:14:23,279
The hoo ha's no, no,
visualize the identity.
329
00:14:23,879 --> 00:14:24,453
How do you walk?
330
00:14:25,027 --> 00:14:26,227
Are you walking slumped over?
331
00:14:26,332 --> 00:14:27,036
I bet you're not.
332
00:14:27,036 --> 00:14:30,584
I bet you're walking tall and
proud with intentful strides.
333
00:14:30,740 --> 00:14:31,053
Yeah.
334
00:14:31,366 --> 00:14:31,823
How do you speak?
335
00:14:32,438 --> 00:14:34,707
Do you speak with fumbled up language?
336
00:14:34,734 --> 00:14:35,307
Probably not.
337
00:14:35,464 --> 00:14:38,021
You're probably speaking
with clarity and assurance.
338
00:14:38,177 --> 00:14:40,342
There's a certain level of
confidence, maybe even a little
339
00:14:40,342 --> 00:14:41,751
bit of joy in your voice.
340
00:14:42,299 --> 00:14:43,421
How do you make decisions?
341
00:14:43,499 --> 00:14:43,942
Yeah.
342
00:14:44,516 --> 00:14:45,612
Are you making decisions?
343
00:14:45,638 --> 00:14:46,525
You know you are.
344
00:14:46,525 --> 00:14:48,534
Otherwise you wouldn't be a successful
entrepreneur or successful whatever
345
00:14:49,512 --> 00:14:51,090
it is you're attempting to accomplish.
346
00:14:51,690 --> 00:14:57,455
Your unconscious mind needs to know
that this new version of you is safe.
347
00:14:57,925 --> 00:15:02,751
That it's worthy and that it's aligned
with who you really are inside.
348
00:15:03,038 --> 00:15:05,542
You may not be there yet, but
you're about to be, and you
349
00:15:05,542 --> 00:15:06,899
need to make sure it's aligned.
350
00:15:07,055 --> 00:15:08,542
We've heard about, you
need to know your why.
351
00:15:08,960 --> 00:15:13,212
You need to make sure your why is aligned
with your who and that who is who you are.
352
00:15:13,368 --> 00:15:15,873
Okay, so speaking of
identity transformation.
353
00:15:16,342 --> 00:15:19,473
This is the exactly the, uh,
kind of mindset work we dive deep
354
00:15:19,473 --> 00:15:22,760
into every week in the Unleashed
Your success, DNA newsletter.
355
00:15:22,864 --> 00:15:26,073
That newsletter is designed specifically
for my aspiring entrepreneurs and my
356
00:15:26,073 --> 00:15:30,273
nine to five escapees who are ready for
some real transformation, not just that.
357
00:15:30,273 --> 00:15:32,334
Scratch the surface levels, level stuff.
358
00:15:32,334 --> 00:15:35,047
Now you, you really want to
dive in and get, get shit done.
359
00:15:35,281 --> 00:15:38,986
Each issue delivers mindset shifts
and habit upgrades, and more doses of
360
00:15:38,986 --> 00:15:40,629
rebellion just like we deliver here.
361
00:15:40,864 --> 00:15:44,177
Again, helping you break free from
convention so you can build not
362
00:15:44,177 --> 00:15:46,734
just a business, but a life aligned
with your version of success.
363
00:15:46,734 --> 00:15:50,021
And if you're, if today's episode
resonates with you even a little bit
364
00:15:50,021 --> 00:15:52,629
and you're, you're still here, I'm
thinking it does, then you need to be,
365
00:15:52,655 --> 00:15:56,438
you need to head on over and join the
Unleash Your Success DNA newsletter.
366
00:15:56,438 --> 00:16:00,794
Head over to your success dna.com and
go ahead and join the rebellion today.
367
00:16:01,492 --> 00:16:03,448
Ladies and gentlemen,
here's why this matters.
368
00:16:03,500 --> 00:16:09,072
On an even deeper level, we're living
through the death of the employee mindset
369
00:16:09,124 --> 00:16:12,228
and the birth of ownership in our economy.
370
00:16:12,593 --> 00:16:13,507
I really think so.
371
00:16:13,507 --> 00:16:14,185
I think.
372
00:16:14,589 --> 00:16:19,650
The past few decades have pushed so many
people into the employee mindset that
373
00:16:19,650 --> 00:16:24,189
our economy has taken a hit, and there's
a, an awakening starting to happen of
374
00:16:24,189 --> 00:16:28,054
ownership of being an entrepreneur, even
if it's just an online only entrepreneur.
375
00:16:28,715 --> 00:16:31,167
It's still entrepreneurship
and entrepreneurs out there,
376
00:16:31,298 --> 00:16:34,611
uh, they give back to their
community through economic ways.
377
00:16:34,611 --> 00:16:38,211
Maybe hiring somebody, maybe not just
their own community, the community as a
378
00:16:38,211 --> 00:16:42,724
whole, as a nation, or even as the world,
but most people are trying to make this
379
00:16:42,724 --> 00:16:47,524
transition with, with some unconscious
programming that has kept them safe.
380
00:16:48,123 --> 00:16:49,584
As in as employees.
381
00:16:49,715 --> 00:16:53,445
Okay, so you, you, you're not
gonna make that transition without
382
00:16:53,445 --> 00:16:54,880
some deeper level understandings.
383
00:16:54,880 --> 00:17:00,228
The old paradigm rewarded, conformity,
rewarded, security, and rewarded playing
384
00:17:00,228 --> 00:17:02,680
it safe by following someone else's rules.
385
00:17:03,306 --> 00:17:06,441
This new shift I'm talking about
here, this new paradigm, I think
386
00:17:06,441 --> 00:17:07,897
is gonna reward authenticity.
387
00:17:08,362 --> 00:17:09,040
You see me here?
388
00:17:09,040 --> 00:17:10,110
Long beard, long hair.
389
00:17:10,319 --> 00:17:12,275
Just saying it like I is, right.
390
00:17:12,275 --> 00:17:15,823
It's gonna reward risk taking and
it's gonna reward creating your
391
00:17:15,875 --> 00:17:18,406
own rules and then living by them.
392
00:17:18,458 --> 00:17:19,658
That's part of being authentic.
393
00:17:19,658 --> 00:17:22,266
So that's almost redundant to
say, but I'm gonna say it anyway.
394
00:17:22,319 --> 00:17:23,153
Actually, I just did.
395
00:17:23,206 --> 00:17:26,623
But here's the thing, your unconscious
mind doesn't know all that.
396
00:17:27,223 --> 00:17:30,979
It's still trying to keep you safe
using that old, outdated programming.
397
00:17:31,436 --> 00:17:33,653
Okay, which is why you wanna go
through the steps I talked about.
398
00:17:33,653 --> 00:17:36,027
This is bigger than just
starting a business.
399
00:17:36,106 --> 00:17:39,419
It's bigger than just, I don't know,
trying to be a good parent for your kids.
400
00:17:39,419 --> 00:17:41,219
It's bigger than just
having a great relationship.
401
00:17:41,297 --> 00:17:44,453
This is about evolving as a human being.
402
00:17:44,532 --> 00:17:47,949
You evolving, getting better,
whatever it is you do with your life.
403
00:17:48,314 --> 00:17:53,271
The entrepreneurs who thrive in the next
2, 3, 5 years to a decade won't just
404
00:17:53,271 --> 00:17:55,332
be the ones with the best strategies.
405
00:17:55,358 --> 00:17:55,566
Hmm.
406
00:17:55,619 --> 00:17:56,271
I don't think so.
407
00:17:56,819 --> 00:18:01,410
They're gonna be the ones who've done
that inner work to align their unconscious
408
00:18:01,410 --> 00:18:03,810
mind with their conscious goals.
409
00:18:03,862 --> 00:18:07,253
Yeah, your biggest competitor
is not the marketplace.
410
00:18:07,853 --> 00:18:12,340
It's the part of you that's terrified
to outgrow your current identity.
411
00:18:12,679 --> 00:18:14,140
Let that sink in for a moment.
412
00:18:14,375 --> 00:18:14,740
Okay?
413
00:18:14,923 --> 00:18:17,688
So with that, here's your
whisker wisdom for this week.
414
00:18:18,236 --> 00:18:19,436
Your unconscious mind.
415
00:18:20,036 --> 00:18:23,610
Should not be and is not your
enemy, it's your employee.
416
00:18:23,662 --> 00:18:27,523
And like any employee, it's gonna
need clear direction and a little
417
00:18:27,523 --> 00:18:29,871
bit of new job training because
it's gotten all that old training
418
00:18:30,053 --> 00:18:32,323
and now you need to reeducate it.
419
00:18:32,375 --> 00:18:34,488
Your unconscious mind's
job description is.
420
00:18:35,414 --> 00:18:38,988
Keep this person safe by
maintaining the status quo.
421
00:18:39,484 --> 00:18:39,771
Yeah.
422
00:18:39,953 --> 00:18:42,614
You, some of you're nodding, you're
like, oh my God, he's so right.
423
00:18:42,927 --> 00:18:43,423
I know.
424
00:18:43,423 --> 00:18:44,153
I know I am.
425
00:18:44,232 --> 00:18:48,432
But you need to give your unconscious
mind a new job, and that new
426
00:18:48,432 --> 00:18:53,206
job description should be help
this person become the parent,
427
00:18:53,206 --> 00:18:55,684
entrepreneur, wife, husband, father.
428
00:18:55,919 --> 00:18:57,040
They are meant to be.
429
00:18:57,171 --> 00:18:57,327
You.
430
00:18:57,327 --> 00:18:59,471
Fill in the blank in there, or
maybe that's your whole list.
431
00:19:00,082 --> 00:19:02,013
Here's your specific action for this week.
432
00:19:02,065 --> 00:19:05,169
Before you go to bed tonight, I
want you to have a conversation
433
00:19:05,169 --> 00:19:06,343
with your unconscious mind.
434
00:19:06,422 --> 00:19:06,917
I get it.
435
00:19:07,022 --> 00:19:08,952
Some people who think it's
crazy to talk to yourself.
436
00:19:09,004 --> 00:19:10,100
I do it all the time.
437
00:19:10,517 --> 00:19:13,726
I think it's only crazy if you lose
the argument with yourself anyway, but
438
00:19:13,726 --> 00:19:17,796
go ahead and have that conversation
with your unconscious mind out loud.
439
00:19:17,952 --> 00:19:19,309
Yeah, go that far.
440
00:19:19,674 --> 00:19:23,482
Tell it that you are promoting it from
Safety Manager to Success Partners.
441
00:19:24,022 --> 00:19:27,309
Give it permission to help you
grow instead of just survive.
442
00:19:27,831 --> 00:19:31,196
I know it sounds weird, but your
unconscious mind is really listening
443
00:19:31,665 --> 00:19:35,631
and it has been waiting for you
to finally give it a new mission.
444
00:19:35,944 --> 00:19:40,196
Okay, look, the shadow work revolution,
I think it's happening right now
445
00:19:40,365 --> 00:19:44,918
and it is powerful, but most people
are using it to stay stuck within
446
00:19:44,918 --> 00:19:48,752
their own story instead of going
ahead and writing themself a new one.
447
00:19:49,365 --> 00:19:50,044
You're different.
448
00:19:50,331 --> 00:19:51,191
You stuck around.
449
00:19:51,426 --> 00:19:52,287
You're still listening.
450
00:19:52,522 --> 00:19:55,287
Even if you think I'm crazy, you're
still here, and you're here because
451
00:19:55,444 --> 00:19:58,913
you are ready to confront not just
your past, but your potential.
452
00:19:59,331 --> 00:20:04,731
The world does not need yet another healed
person who's still playing it small.
453
00:20:05,200 --> 00:20:05,878
It needs you.
454
00:20:06,270 --> 00:20:07,418
It needs you unedited.
455
00:20:07,548 --> 00:20:11,722
It needs you unleashed, and it needs
you unafraid of your own success.
456
00:20:12,191 --> 00:20:15,374
Your unconscious mind has been
your bodyguard, and that's good.
457
00:20:15,661 --> 00:20:19,626
You want it there, but now it's time
to make it your success partner.
458
00:20:19,965 --> 00:20:22,731
And with that, I'm gonna leave
you as I always do, think
459
00:20:22,731 --> 00:20:24,348
successfully and take action.