EP 042 Time Thieves Exposed: Reclaim Your 1440 Minutes for Greater Productivity and Success

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You have exactly 1,440 minutes today.

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That's it.

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No more, no less.

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And what I'm about to tell you will
change your time management forever.

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Right now, this very second, as
you're listening to this, about

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51% of those minutes are about to
vanish into tasks and add zero value.

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To your life, the average person
gets interrupted like 60 times a

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day, and that is gonna result in
about 25 minutes of loss, loss

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of focus after each distraction.

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Meanwhile, you're gonna be telling
yourself that you don't have time

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for the gym, you don't have time
for your favorite side project.

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You don't have time to learn that skill
that's gonna elevate your business

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or your life, or even you don't have
time to have a real conversation.

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That's someone you love.

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But what if I told you that
the problem isn't time?

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It's that you have been lied to
about how time actually works, your

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success, DNA podcast, your success.

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Is in your DNA, what is
up, what is up, what is up?

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My fellow Success Secrets.

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Welcome to another episode of Your
success, DNA, that podcast for my

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aspiring, striving folks out there,
entrepreneurs, moms and dads,

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nine to five escapees, just folks
that wanna elevate their life.

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And so if that's you, you
have come to the right place.

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'cause here each episode is gonna
deliver some mindset shifts, some

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habit upgrades, all mixed, a little
dose of rebellion so that you can

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break free from the convention.

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Build a life aligned with
your version of success.

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And if you happen to know someone who
dreams of ditching the grind or and

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making themselves a little bit better
through some self-help, some personal

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development, you might want to go
ahead and forward this episode to them.

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Okay?

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So today we're gonna be exposing the
biggest slide that you have been told.

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About time management, we've, we've all
dived into all those time management

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books and courses and seminars and
whatever, and I'm gonna show you exactly

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where your 1,440 daily minutes actually
disappear and how you can get them back.

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First, I'm gonna reveal the shocking
statistics about how the average

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person actually spends their day.

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Including why you're losing over half
of your productive hours in meaningless

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activities that someone else out there.

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As decided were important.

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You'll discover why your brain can
only focus for 12 minutes at a time,

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and what this means for everything
you're out there trying to accomplish.

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Second, we're gonna dive into the
real reason Warren Buffet's calendar

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was almost always empty while Bill
Gates was drowning in meetings and

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how this one single insight changed
Gates' entire approach to success.

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And you're gonna learn why the
busiest people out there are often.

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It's the least productive and how you
can flip this script in your own life.

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And then third, I'm gonna walk you through
the exact system that allows you to make

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time for everything that actually matters.

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Whether that's building a business
or getting in shape or finding the

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one you love, or if you already
found them, spending some time with

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them, learning new skills, or just
having a little space to think, this

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is not another productivity hat.

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It is a complete reframe
of how time actually works.

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Alright, so once again, here's
a controversial truth that I

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don't think anybody wants to
admit or even wants you to know.

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You my friend, do not have a time problem.

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You do, however, have a priority problem
that is disguised as a time problem.

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Now stick with me here.

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Lemme tell you about two of the richest,
most successful people on the plant having

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a conversation that changed everything.

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Warren Buffett.

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Yeah.

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You know the name and if you don't just
research it, you'll learn all about him.

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One of the wealthiest men in history
once showed Bill Gates' calendar Gates

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later recalled be completely shocked
because there was nothing on it.

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There were like four
entries maybe by April.

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Buffett said casualty.

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Meanwhile, bill Gates admitted
that he used to pack every single

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minute of his schedule sinking.

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It showed how serious and how
important he was to the world.

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His calendar looked like
a little game of Tetris.

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Every blog was filled.

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No space to breathe inside there anywhere.

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Buffet told him, look, I can buy
anything I want basically, but build.

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I cannot buy time.

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That conversation hit gates
like a lightning bolt.

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He realized he'd been confusing.

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Being busy with being productive.

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You controlled your time.

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Gates is later quoted it, saying it's not
a proxy of your seriousness that you have

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to fill every minute of your schedule.

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Yeah, think about that for a second.

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Two of the most successful people
alive today, one of them had to

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teach the other that an empty
calendar is not a sign of laziness.

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It can be a sign of clarity.

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So here's what's really
happening in your life right now.

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You, my friend, are drowning in
other people's urgencies while your

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own priorities suffocate alone.

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In the corner, you are so busy
responding to the world that

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you never get a minute to create
anything meaningful in that world.

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Yeah.

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Alright, so let me give you the
exact system that you can use to

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reclaim 1,440 minutes starting today.

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Okay, step number one, let's
do a brutal time audit.

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In so many of these episodes that
I will give you and I have given

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you, this is always the first step.

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Whether you're trying to build a
relationship, find a relationship, build

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a business, make yourself better, the
first thing you are ever gonna have to do.

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Be brutally honest with yourself.

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So for the next week, I want
you to track every single thing

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that you do in 15 minute blocks.

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I know how it sounds.

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It sounds a little obsessive, but
you can't manage what you haven't

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measured or what you don't measure.

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Most people have absolutely zero
idea where their time actually goes.

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They may have an inkling where they
think it goes, but where they think

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it goes probably somewhere else.

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They think they're working
productively for eight hours.

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When they're really probably getting in
about three hours of meaningful work.

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Yeah, that's just the reality.

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You may be a little different,
but track yourself and find out.

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Use your phone's, notes,
app or a simple notebook.

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Grab yourself a journal, whatever
it is, and then every 15 minutes

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or so write down what you just did.

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You should remember the
last 15 minutes, right?

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Don't judge it.

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Don't try to optimize it.

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Well, not yet anyway.

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Just observe.

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And let me be honest with you,
you are probably gonna be shocked

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at what it is you discover.

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Okay?

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Now that brings us to step
number two, and this is the

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Eisenhower Matrix reality check.

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Yep.

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President Eisenhower here.

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Okay, so let's take everything from
your time audit, and we're gonna

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sort that into four categories, okay?

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Some of you would be familiar
with these categories.

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Category number one is
the urgent and important.

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These are real crisises and
deadlines that really matter to you.

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Category number two is the
important but not so urgent.

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These are like your goals, your
relationships, your health.

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Hello.

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Alright, and you're learning still
important but not quite as urgent.

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And then group number three is
gonna be urgent but not important.

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These are often things like other
people's emergencies, most meetings

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that you have to go to and those ever
peppering interruptions that you get.

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And then group number four.

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Yeah, you know where I'm going with this.

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It's neither urgent nor important.

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These my friends, are your time oysters.

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They include mindless scrolling, busy
work that you do yourself, whatever it is.

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Okay?

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There's a whole host of things in here.

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Here's a key insight I
want you to think about.

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You should only work on
those first two categories.

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Boom, mic drop.

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I could end this episode right now,
but we're not going to everything else.

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Should be delegated automated ai hello
or deleted entirely out of your life.

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Just get it right outta there.

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Don't even worry about it, and
open up that space in your mind.

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There's a DIS decision making
framework, which was originally

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developed by President Eisenhower and
later popularized by the ever popular

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Stephen Covey in his uh, seven Habits
for Highly Effective People book,

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which I read a couple of times now.

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This framework will completely transform.

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How you see your tasks
and what you do with them.

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And here's another key insight
I wanna leave you with.

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You should only work again
in those top two categories.

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Everything, every single damn
thing should be delegated,

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automated, or deleted entirely.

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And I know I said that twice.

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That's how important it is.

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Most people out there are gonna spend
80% of their time in those bottom two

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damn categories, and then wonder why
they never make any progress on what

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actually matters to them and their lives.

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I want you to remember Parkinson's
law here, work will expand to

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fill the time that you have
available for its completion.

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It will, the work will expand
to fill the time that you

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have available for completion.

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If you say, I've got three
weeks to do it, guess what?

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It's probably gonna take
you two weeks and six days.

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Or it might take you three
weeks and two days, right?

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But if you said, I only have
a week to do it, guess what?

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You'll probably do it within seven
or eight days, maybe even six.

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Okay.

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So let's go to step number three.

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You're gonna do some time blocking,
but you're gonna time block

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like your life depends on it.

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I want you to stop creating a to-do list.

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I still have them, but follow me here.

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I want you to start scheduling every
single minute of your day in advance.

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This isn't about being rigid.

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No, this is about being intentional.

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I want you to sit down, let's
say on Sunday, and plan your

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entire week Monday through the
following Sunday, every evening.

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Then plan your next day and block
out time for your priorities.

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First, you wanna do this first
before the rest of the world

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starts laying claim on your hours.

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If it's not scheduled, guess what?

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It doesn't even exist.

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If you want to work out, block out a
time for it and say, I'm gonna work out

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Monday, Wednesday, and Friday at 3:00
AM whatever time it is for you, right?

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3:00 PM If you wanna learn
something new, block out the time.

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You know what?

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I'm gonna work on learning German on
Tuesday and Thursday between 12 and noon.

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Okay, now you're there.

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If you wanna work on that
project, that side hustle, that

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personal development project.

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Block out the time, like
your life depends on it.

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That brings us to step number four.

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The step number four is the sacred,
no short little word, two letters.

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Very important.

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This is the most important skill you
my friends, are ever gonna develop.

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Saying no to almost
everything, so you can say yes.

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To what really matters.

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Every yes to one thing is an automatic
no to everything else you could be

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doing with that same period of time.

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You need to start treating your
time like it's finite, right?

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It's a precious resource.

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It really is.

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It.

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I was sitting at a convention.

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A couple of decades ago, and someone
kinda laid this out for me, I

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can remember who the speaker was.

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He said, I don't have 50 years as an
example in front of him, he said, let's

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say I go and visit my dad once a year,
and we go on a hunting trip every year.

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Why don't have 50 years ago
on hunting trips with my dad?

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I have 50 more times
available to go hunting.

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You almost look at it a little
differently that way, don't you?

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So you need to start treating
your time like it is finite.

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'cause it is.

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'cause one day you're gonna wake up
and go, oh shit, I'm 63 years old.

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What the hell?

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So I want you to practice saying,
well that sounds interesting,

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but I'm not available.

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Because here's the thing, ladies and
gentlemen, you do not owe anyone an

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explanation for protecting your own time.

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Okay?

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And that brings us to our last step here.

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Step number five, deep block works.

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Here's the thing, research shows that our
brains work in roughly 90 minutes cycles.

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And this is all brain based off your
brain's natural ultra Dion rhythm cycles.

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Alright?

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This is what.

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Productivity experts like, like
Cal Newport calls deep work.

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We talk about deep work
in a previous episode.

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The this deep work is the ability
to focus without distraction on

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a cognitively demanding task.

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That's how Cal describes it.

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So this is where you're gonna spend
some really hyper-focused time,

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not being distracted by anything.

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As your phone is off, you close
the door, it's just you and

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what it is you're working on.

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And this is something that's gonna
require your little mental engine

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going for a while there, right?

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So what you're going to wanna do is
schedule two to three deep work blocks per

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day where you focus on one important task.

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No distractions whatsoever.

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Close the door, take the phone off the
hook, turn your phone off, whatever it

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takes so that you can focus on those
Couple of things in those top two

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categories we now talked about earlier.

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Unlike the Pandero techniques,
you know, those 25 minute burst

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techniques, deep work requires.

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A full 90 minute block so that you
can achieve a true flow state and

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really get shit done in amazing ways.

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Those 25 minute block bristles, palm
andro techniques, they're great.

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They, they do have some benefits.

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I'm not gonna slight them, but what
I'm saying, and if you really wanna

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get into that flow state, you can
have to dedicate a little bit of time.

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Get on in there.

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So if you schedule it.

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All right.

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Again, turn off those notifications,
close the unnecessary tabs on

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your computer screen so you're
not even, they're not even like

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teasing you off on the edge there.

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Put your phone in another room.

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Don't even bother about turning it off.

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Just go ahead and put it in another
room and then work for 90 minutes.

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Once you've done those 90 minutes,
give yourself a 15 or 20 minute break.

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Just totally step away.

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Let your eyes look at something else.

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Let your brain see something else.

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But during those blocks, trust me, if you
do this, you'll accomplish more than most

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people do in an entire eight to 12 hour
a day of scattered, interrupted work.

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Now speaking of making time for things
that matter, if this episode is, is

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00:12:23,356 --> 00:12:26,591
resonating with you even a little bit,
you need to get on my newsletter list.

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00:12:26,695 --> 00:12:30,295
'cause every week I send out insights
like this that cut through all the noise

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00:12:30,295 --> 00:12:32,930
and all the cock on, all the bullshit
that's out there to give you some

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00:12:32,930 --> 00:12:34,756
real strategies for building a life.

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00:12:34,960 --> 00:12:36,578
That actually works
the way you want it to.

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00:12:36,578 --> 00:12:38,430
It's called Unleash Your Success, DNA.

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00:12:38,560 --> 00:12:41,221
And it's for people who are
tired of productivity, theater

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00:12:41,404 --> 00:12:43,073
and actually want results.

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00:12:43,204 --> 00:12:46,595
So whether you're building a business
or building personal goals or just just

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00:12:46,595 --> 00:12:50,613
trying to reclaim your damn life from all
the chaos that's going out there, this

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00:12:50,613 --> 00:12:53,795
newsletter will keep you focused on what
it is that actually moves the needle.

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00:12:53,873 --> 00:12:56,639
It doesn't matter what I want for
you, it's what you want for yourself.

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00:12:56,978 --> 00:12:58,830
You can sign up and link
down the show notes.

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00:12:58,882 --> 00:13:00,186
It's free, it's weekly.

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00:13:00,186 --> 00:13:03,500
It's designed for people who refuse
to accept the damn default life that

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00:13:03,500 --> 00:13:05,169
everyone seems to want to set for you.

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Okay, so here's why I think this
matters at, at a much deeper level time.

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My friends is the only truly
Democratic resource out there.

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00:13:15,482 --> 00:13:19,500
Rich or poor, young or old,
successful or struggling, we all

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00:13:19,500 --> 00:13:22,343
get the same 1,440 minutes per day.

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I don't care where you're at.

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So everyone gets it.

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It's not like, I don't, I I
get $10 and he gets $10,000.

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No, no.

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I get 1,440 minutes and
he gets 1,440 minutes.

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Okay?

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But here's what most
people are gonna miss.

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Time is not about productivity.

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It's about identity.

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How you spend your time is
how you spend your life.

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And how you spend your life
is who you end up becoming.

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So when you're constantly reacting to
other people's priorities day in and day

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00:13:48,821 --> 00:13:51,430
out, you're not just being unproductive.

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You are literally becoming someone
else's version of who you should be.

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The bigger paradigm here is
it's about reclaiming your.

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00:13:59,330 --> 00:14:03,739
Agency in a world that has designed
itself to steal your attention.

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00:14:03,791 --> 00:14:07,678
All the apps on this little device right
here, all the little tools and techniques

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00:14:07,678 --> 00:14:12,165
and tricks on your computer, even AI is
designed to steal your attention away.

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00:14:12,191 --> 00:14:15,969
Every app, every notification, every
quote, unquote urgent request is

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00:14:16,143 --> 00:14:19,991
competing for your most valuable
asset, and most people are just

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00:14:19,991 --> 00:14:21,765
giving it away willy-nilly for free.

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All just.

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00:14:22,447 --> 00:14:24,639
Passing it out like
candy bars at Halloween.

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This isn't just about getting more done.

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00:14:26,700 --> 00:14:30,352
Like I said earlier, it's about
becoming the person who has the

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00:14:30,352 --> 00:14:34,708
time and the space to think, to
create, to connect, and to grow.

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It's about designing a life
instead of just surviving in one.

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Okay, so all that said, let me give
you your whisker wisdom for today.

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You can't save time.

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00:14:43,708 --> 00:14:45,013
Nope, but you can't invest it.

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00:14:45,169 --> 00:14:48,143
Every minute you spend on something
that does not align with your

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00:14:48,143 --> 00:14:52,578
values and your goals is a minute
that you will never, ever get back.

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00:14:52,786 --> 00:14:56,386
However, on the flip side, every
minute that you invest in what truly

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00:14:56,491 --> 00:15:02,386
matters to you, compounds in your life
over time, so your specific action

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00:15:02,386 --> 00:15:05,986
for this week, I want you to pick one
thing that's important to you, but

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you never seem to have time for it.

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00:15:07,786 --> 00:15:08,047
Okay.

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00:15:08,204 --> 00:15:09,143
Maybe it's exercise.

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00:15:09,378 --> 00:15:10,656
Maybe it's learning a new skill.

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00:15:10,656 --> 00:15:13,943
Maybe it's just sitting down with
that person you hold most dear.

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00:15:13,943 --> 00:15:17,334
Maybe it's working on a creative
project, or maybe it's just having a real

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00:15:17,334 --> 00:15:20,960
conversation with the people that you
love and care about whatever it's, and

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00:15:20,960 --> 00:15:23,308
then schedule 30 minutes for it tomorrow.

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00:15:23,791 --> 00:15:25,617
Don't schedule it for when you have time.

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00:15:25,747 --> 00:15:26,660
Schedule the time.

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00:15:26,713 --> 00:15:28,278
Say That is the time we're doing it.

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00:15:28,513 --> 00:15:32,321
Put it on your calendar like it's the
most important meeting of your day.

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00:15:32,556 --> 00:15:33,026
You know what?

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00:15:33,208 --> 00:15:35,243
It is the most important
meeting of your day.

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00:15:35,504 --> 00:15:36,339
You just decided it.

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00:15:36,713 --> 00:15:37,547
Boom, there it is.

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00:15:37,600 --> 00:15:39,504
And protect those 30 minutes.

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00:15:39,608 --> 00:15:43,521
Like your life depends on it,
because in a very real sense it does.

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00:15:43,626 --> 00:15:47,800
Because look, you're gonna get 1,440
minutes tomorrow, whether you plan on

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00:15:47,800 --> 00:15:49,860
getting them, plan on using them or not.

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00:15:49,991 --> 00:15:52,626
The question becomes,
are you gonna spend them?

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00:15:53,230 --> 00:15:54,247
Or are you gonna invest them?

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00:15:54,456 --> 00:15:58,030
The most successful people are
not the ones who have more time.

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00:15:58,265 --> 00:16:02,491
They are the ones who are very intentional
with the time they're already given.

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00:16:02,726 --> 00:16:06,091
They've learned that being busy is
not the same as being productive,

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00:16:06,169 --> 00:16:09,404
and that being productive is
not the same as being fulfilled.

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00:16:09,926 --> 00:16:14,308
You have everything you need to make
time for everything you know matters.

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00:16:14,465 --> 00:16:17,178
You just have to decide
that it's worth protecting.

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00:16:17,465 --> 00:16:21,430
So stop waiting for time to just
magically appear out of the air.

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00:16:21,534 --> 00:16:22,943
You can't pull that rabbit outta the hat.

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00:16:23,256 --> 00:16:27,743
Start creating it by saying no to what
does not matter, and saying yes to what

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00:16:27,743 --> 00:16:31,395
does the life you want is waiting and
it's waiting for you to make time for it.

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00:16:31,578 --> 00:16:33,952
And with that, I'm gonna leave
you as I always do, think

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successfully and take action.